John Doe
Who am I?

Hi! I'm Lidia. I was born and raised in Germany, attended a French school, and speak Hungarian at home. I studied Economics in Frankfurt and Paris, and spent my first few working years consulting development aid projects at Pricewaterhousecoopers. I spent lots of time in Africa, more on that later. I moved to Tel Aviv two years ago, and found out I really enjoy PR – increasing awarness and making a project that I love and believe in meaningful to a wide audience is my thing.

Get a quick copy of my CV

Skills

Creative Problem Solving
90%
Communication & Humans
80%
German, English, French
90%
Social Media
60%
Tendency to Light Chaos
10%

Projects

Things I contributed to

  • WizzAir's Fashion In The Sky

    Fashion in the sky

    at BOTTOM LINE CONSULTING

    WizzAir had its maiden flight from Tel Aviv to Budapest in December 2012, and BLC produced a one-of-a-kind event: the first fashion show in the air.

    I wrote and distributed the press release, invited foreign press to the press conference, organised interviews, coordinated our interns, helped with in flight logistics, and helped organise and guide a weekend in Budapest for the press, designers, and models.

    Dozens of publications covered the event, including Le Monde, Reuters TV, and Cosmopolitan Hungary.

  • Ghana

    Sustainable economic development in ghana

    at PRICEWATERHOUSECOOPERS

    The German government's development aid organisation, the GIZ, carries out hundreds of development projects. By law, the GIZ is required to hire an external quality controller for its projects, and PricewaterhouseCoopers (PWC) was fulfilling in this role for many years.

    Starting in 2009 and continuing for two years, I was responsible for all of PWC's GIZ quality control projects. During this time, I visited Africa regularly, amongst other things interviewing African officials, inspecting facilities, and surveying locals who were supposed to benefit from these projects.

    My favourite engagement is an economic development project in Ghana, in which banks are educated around micro loans to aid small Ghanaian businesses. Over two weeks in March 2010, I visited over 50% of Ghana's regions and conducted discussions with perhaps a hundred stakeholders.

  • WizzAir's Fashion In The Sky

    iX Tel Aviv 2013

    at BOTTOM LINE CONSULTING

    Organised by Bootcamp Ventures, a global innovation platform connecting startups and investors worldwide, the "Innovation Exchange" (iX) took place for the 5th time in March 2013 in Tel Aviv, Israel, at the Peres Peace Center.In the spirit of democratizing the investment playing field, over 30 top Israeli tech startups pitched to investors from 15 different countries. BLC not only helped developing the iX' theme, but was also responsible to get the message out to the world - and the world to attend the event.

    I was the project coordinator, so I pitched and invited over 180 local and international journalists and bloggers, secured media partnerships with French and German publications, developed and distributed press releases. At the event, I coordinated press interviews and conducted short video interviews myself with the investors to use them for marketing purposes. The event was a major success, the media coverage was great. Bootcamp Ventures, the startups, the investors were very pleased and most important, it was a lot of fun.

  • Montenegro

    Vocational Teacher Training in Montenegro

    at PRICEWATERHOUSECOOPERS

    Another GIZ project I visited in my role as a consultant for PricewaterhouseCoopers was a Vocational Teacher Training project in Montenegro. I chose to travel to Montenegro because I believe sometimes it's necessary to see what happens next door to where we live, and not only in the poorest regions of the world. The project's goal was to improve the vocational trainings for professions such as car mechanic or seamstress by conducting teachers' training and changing the curriculum of the schools. This joint effort between Montenegro and Germany - in this specific case to improve the country's educational sector, takes place because of Montenegro's objective to become a member of the European Union and thus to fulfill the EU's requirements.

    I spent 4 days visiting schools across the country and discussing the project with the project manager and her team, school teachers, pupils and officials from the Ministry of Education. The results were very satisfying, the quality of the trainings increased significantly and more and more schools were offering the trainings with happy, satisfied and well trained pupils.

    And, btw, Montenegro and its coast is one of the most beautiful countries I've ever visited - so yes, sometimes it's really worth looking next door.

Contact

Please get in touch about anything.

hi@lidiafabian.com
+972-54-285-9461

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